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In a bid to tackle speeding on Salwarpe Road in Droitwich Spa a new speed monitoring sign has been installed.

The solar powered vehicle-activated speed warning sign costing £2,090 has been funded by West Mercia Police and Crime Commissioner, John Campion.

Following concerns from local Councillor Richard Morris, the sign alerts drivers by flashing up a message to vehicles approaching at a speed higher than 30mph. It also comes with a datalogger so that information on vehicle speeds can be recorded and downloaded.

PCC John Campion said: “Too many people die or are seriously injured on our roads. I hope this new vehicle-activated sign will help to tackle high speeds along Salwarpe Road.

“Road safety continues to be at the heart of my work as Commissioner with my focus on tackling inappropriate speed and driver behaviour. Schemes such as this are a vital tool to make sure we reduce the life changing impact of poor driver behaviour on our roads.”

Councillor Richard Morris from Worcestershire County Council said: “I was pleased to show PCC John Campion around the Salwarpe Road area in Droitwich and discuss a numbers of traffic concerns. I appreciate his support in funding the Vehicle Activated Road sign to try and reduce traffic speeds on one of the worst roads for speeding in Droitwich according to the safer roads team. I also appreciate all the hard work undertaken by the Town Clerk and highways liaison officers to bring this about.”

Photo shows from left to right: Mark Keld, Droitwich Town Council Town Clerk, Barry Barnes and Richard Cenci, County Highways Liaison Officers, Councillor Richard Morris, Worcestershire County Councillor for Droitwich West Ward and PCC John Campion.